How FFLs Can Leverage GunBroker to Grow Their Business in 2025

Steve Kelly • November 18, 2025

And Why EPIC Merchant Systems Is the Best Partner for GunBroker Immediate Checkout

GunBroker has become the dominant online marketplace for firearms, accessories, and outdoor gear. For Federal Firearms Licensees, it is one of the most powerful platforms to increase visibility, move inventory faster, and reach customers nationwide. With millions of registered users and robust search traffic, GunBroker is not just a sales channel. It is an opportunity engine for every FFL looking to expand their reach and strengthen their online presence.

But as GunBroker continues to evolve, so do its requirements for sellers. The most recent and significant update is the upcoming mandatory use of Immediate Checkout. All sellers will soon be required to accept credit cards and complete transactions through GunBroker’s integrated checkout system. For FFLs, this change means that having the right merchant services provider is no longer optional. It is essential.

EPIC Merchant Systems offers the most seamless and reliable integration with GunBroker Immediate Checkout. And as a Veteran owned business that proudly defends the Second Amendment, we are fully aligned with the values of the firearms community. Here is what you need to know.


GunBroker’s Immediate Checkout Requirement

What It Means for FFLs

GunBroker will soon require every seller to use Immediate Checkout . This means:

  • All listings must support credit card payments
  • Buyers must complete payment at the time of purchase
  • Sellers must have a supported credit card processor connected to GunBroker
  • Delayed or offline payment methods are no longer permitted

GunBroker made this change to improve buyer trust, reduce unpaid orders, streamline transactions, and increase marketplace efficiency. For legitimate FFLs, it is a major advantage because it levels the playing field and eliminates time wasting, non paying bidders.

However, it also means you need a bulletproof merchant services system built specifically to handle the nuances of firearms transactions. Not every processor supports firearms. Not every processor plays nicely with GunBroker’s Immediate Checkout. And many processors that claim to support FFLs often shut down accounts or impose reserve holds without warning.

This is where EPIC Merchant Systems stands out.


Why FFLs Choose GunBroker

A High Traffic Marketplace with Serious Buyers

GunBroker gives FFLs access to:

  • Millions of active buyers searching for firearms and accessories
  • A marketplace trusted by the firearms community
  • A platform designed around compliance and security
  • National exposure far beyond the reach of a local gun shop
  • A proven channel to sell excess stock, slow moving items, or specialty firearms

Whether you are a small town FFL or a high volume dealer, GunBroker delivers a steady flow of qualified buyers who are ready to spend money with reputable sellers. The platform rewards sellers who offer fast checkout, accurate listings, and reliable customer service. And thanks to Immediate Checkout, the old days of unpaid auctions and manual invoicing are gone.


Why Immediate Checkout Matters

Faster Payments, Better Tracking, Fewer Headaches

Immediate Checkout gives FFLs powerful advantages:

Instant Payment

Once the buyer wins or purchases an item, their card is charged immediately. No chasing payments. No emails back and forth. No delays.

Reduced Fraud and Abandoned Orders

Buyers who click Buy Now must pay now. That weeds out non serious shoppers instantly.

Seamless Order Management

Payment and order data sync automatically, reducing manual entry and accounting errors.

Compliance Support

Because GunBroker manages billing data through its PCI compliant system, sellers benefit from added security and reduced risk.

To unlock these benefits, FFLs need a processor that not only supports Immediate Checkout but integrates perfectly with it. Enter EPIC Merchant Systems.


EPIC Merchant Systems

The Best Merchant Gateway for GunBroker Immediate Checkout

EPIC Merchant Systems is the premier merchant services provider for FFLs who sell on GunBroker. Here is why.

We Fully Integrate with GunBroker Immediate Checkout

Our system is built to plug in directly and securely, ensuring smooth transactions every time. No glitches. No downtime. No rejected customers.

We Support Firearms Without Restriction

We are Veteran owned and fiercely pro Second Amendment. We never punish lawful firearms businesses. We never shut you down for selling what you are legally licensed to sell.

We Eliminate the Biggest Headaches FFLs Face

No reserve requirements
No surprise freezes
No anti gun corporate policies

We Offer EPIC ZERO

Our legendary program allows many FFLs to eliminate their monthly merchant fees, maximizing profit and cash flow while keeping your processing fully compliant.

We Are Unapologetically Pro America

Our mission aligns with the firearms community. If you want a processor that shares your values of God, family, country, and the Constitution, you are in the right place.


How FFLs Can Maximize GunBroker Success

Pro Strategies for Better Results

GunBroker works best when sellers follow proven best practices. Here are the top strategies.

1. Use Immediate Checkout to Your Advantage

Buyers want fast, frictionless checkout. With Immediate Checkout, your listings become more appealing and more trustworthy.

2. Write Clear and Detailed Listings

High quality descriptions with good keywords help your items rank higher inside GunBroker and on Google.

3. Upload High Resolution Photos

Better pictures equal higher bids and faster sales.

4. Offer Competitive Shipping

Transparent shipping builds buyer confidence and reduces abandoned carts.

5. Build Your Seller Reputation

Quick shipping, honest communication, and fair policies turn one time buyers into repeat customers.

6. Promote Your Listings

Share your GunBroker listings on your social media channels and email list. Drive traffic. Multiply your exposure.


Why Choosing the Right Processor Matters

Your GunBroker Business Depends on It

GunBroker Immediate Checkout changed the landscape. FFLs who partner with the wrong processor risk:

  • Frozen funds
  • Terminated accounts
  • Compliance problems
  • Lost sales
  • Angry customers
  • Lower marketplace ratings

EPIC Merchant Systems was built to prevent every one of these issues. For more than 20 years we have served firearm dealers, gun shops, ranges, manufacturers, and FFLs of all sizes. We support your business without apology and without compromise.


Final Thoughts

GunBroker and EPIC Merchant Systems Are a Winning Combination

GunBroker gives FFLs the most powerful firearms marketplace in the country. Immediate Checkout makes the process faster, cleaner, and more profitable. EPIC Merchant Systems gives you the rock solid payment processing you need to sell confidently and at scale.

If you want a merchant services partner that is Veteran owned, American proud, pro Second Amendment, and fully aligned with your values, you will not find a better fit than EPIC Merchant Systems.

Your business deserves an EPIC partner.

If you want to integrate GunBroker Immediate Checkout with the best system in the industry, reach out today and activate your account.

FFL payment processing graphic by EPIC Merchant Systems promoting gun friendly merchant services
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