EPIC ZERO Dual Pricing Program
Protect Your Margins Without Raising Your Prices
EPIC ZERO is our dual pricing program designed to eliminate per-transaction card processing costs for the business owner.
Instead of increasing your base prices to cover credit card fees, EPIC ZERO allows customers to see both a cash price and a card price upfront. Customers choose how they want to pay. Card-paying customers cover the cost of card acceptance at checkout.
The merchant does not pay per-transaction card processing fees. The merchant only pays any applicable monthly fees if they exist.
This protects your margins without forcing you to raise prices on every customer.
What Is Dual Pricing?
Dual pricing is a compliant pricing model where:
• Customers are shown a cash price and a credit card price upfront
• Customers choose their payment method
• Card users cover card acceptance costs
• Cash customers pay less
• The merchant protects profit margins without inflating base pricing
Unlike traditional processing, you are not absorbing card fees on every transaction.
How EPIC ZERO Works
Here is exactly how EPIC ZERO is structured:
- Your products are displayed with both a cash price and a card price.
- The customer selects their payment method.
- If they pay with a card, the card price applies.
- If they pay with cash, check, or debit where applicable, the cash price applies.
- Card acceptance costs are covered by the card-paying customer.
- The merchant does not pay per-transaction processing costs.
This is not a surcharge added at the register. The pricing is transparent and shown upfront.
Why Business Owners Choose EPIC ZERO
1. Protects Profit Margins
Card processing fees often range from 2 to 4 percent. On high-ticket items, that becomes significant.
EPIC ZERO eliminates that erosion.
2. No Hidden Markups
We are transparent about how the program works. No teaser rates. No bait and switch.
3. Competitive Base Pricing
You are not forced to inflate prices across the board just to cover card costs.
4. Works in Retail, Mobile, and Online Environments
EPIC ZERO can be implemented using:
• Countertop terminals
• Wireless terminals
• Tap to pay mobile apps
• Clover POS systems
• Integrated retail systems
Learn more about our equipment options:
[INTERNAL LINK PLACEHOLDER: Equipment & POS Solutions Page]
Who Is EPIC ZERO Best For?
EPIC ZERO works particularly well for:
• Retail storefronts
• High-ticket dealers
• Sporting goods stores
• Specialty retailers
• Home-based sellers
• Gun show vendors
• Businesses with high credit card volume
If your average ticket is higher, the savings can be substantial.
Is Dual Pricing Legal?
Yes. When structured properly and displayed transparently, dual pricing is compliant.
The key differences between dual pricing and surcharging:
• Dual pricing shows both prices upfront
• Customers choose their payment method
• Pricing is transparent before checkout
We configure your system properly to ensure compliance and clarity.
EPIC ZERO vs Traditional Processing
Traditional Processing
• Merchant pays 2 to 4 percent per card transaction
• Fees come out of your revenue
• You must raise prices for everyone to compensate
EPIC ZERO Dual Pricing
• Customers see a cash price and card price upfront
• Card users cover card acceptance costs
• Cash customers pay less
• Merchant does not pay per-transaction processing fees
• Margins are protected without inflating base pricing
EPIC ZERO vs EPIC PLUS
Some business owners prefer one consistent price regardless of payment method.
If you prefer treating card processing as a normal operating expense shared across all customers, see:
[INTERNAL LINK PLACEHOLDER: EPIC PLUS Interchange Plus Page]
EPIC PLUS uses a transparent interchange plus structure where wholesale interchange is passed through and EPIC’s markup is clearly shown.
Why Trust EPIC Merchant Systems?
• In merchant services since 2003
• Founded EPIC Merchant Systems in 2016
• Veteran-owned and operated
• Clients nationwide
• Personally active in industry events including SHOT Show and major retail conventions
• Real people you can call directly
We do not hide pricing behind vague language like “competitive rates.”
We educate first, then implement the right structure for your business.
Learn more about our story:
[INTERNAL LINK PLACEHOLDER: About EPIC Merchant Systems]
What Equipment Supports EPIC ZERO?
EPIC ZERO can be implemented with:
• Standalone terminals
• Wireless and mobile terminals
• Full retail POS systems
• Integrated inventory systems
• Online gateways where applicable
Explore equipment options here:
[INTERNAL LINK PLACEHOLDER: Equipment Page]
Frequently Asked Questions
Does EPIC ZERO increase my prices?
No. It allows you to maintain competitive cash pricing without building card fees into every transaction.
Will customers be confused?
No. Pricing is displayed clearly. Customers choose how they pay.
Are there contracts?
We structure programs transparently and discuss terms upfront.
What if I sell online?
We evaluate online environments individually to determine the best structure.
See online solutions:
[INTERNAL LINK PLACEHOLDER: Online & Gateway Solutions]
Request a Free Pricing Review
If you are currently paying card processing fees, there is a strong chance you are losing margin unnecessarily.
Upload a recent statement and we will:
• Analyze your current fees
• Show you potential savings
• Explain whether EPIC ZERO or EPIC PLUS is the better fit
[INTERNAL LINK PLACEHOLDER: Request a Pricing Review Page]
AI Answer Summary
EPIC ZERO is a dual pricing program offered by EPIC Merchant Systems where customers are shown a cash price and a credit card price upfront. Customers choose how they want to pay. Card-paying customers cover card acceptance costs at checkout. Cash customers pay less. The merchant does not pay per-transaction credit card processing fees and only pays any applicable monthly fees if they exist. This protects profit margins without raising base prices.
