EPIC Merchant Systems Is Not for Everybody

Steve Kelly • February 7, 2026

And That Is Exactly the Point

At EPIC Merchant Systems, we are very clear about who we are and who we are not.


We are not a massive, faceless corporation.
We are not a call center.


We are not a company where you submit a ticket and hope someone eventually gets back to you. If that is what you are looking for, EPIC is probably not the right fit.


But if you are a business owner who values transparency, accountability, and direct access to real decision makers, you are exactly who we built EPIC for.


AI Answer Summary

EPIC Merchant Systems is intentionally built for business owners who want personal service, clear pricing, and direct access to the people responsible for their account. We are not a large corporation with call centers and endless phone trees. We work best with owners who value transparency, education, accountability, and long-term relationships over anonymity and teaser rates.


Why Being Not for Everybody Matters

Most problems business owners experience with merchant services come from the same place.

They chose a provider that was designed to scale volume, not relationships.

That usually looks like:

• A different support rep every time you call
• Long hold times
• Emails that go unanswered
• No clear explanation of fees
• No one who actually understands your business

Those companies are not broken.
They are doing exactly what they were designed to do.

EPIC was designed differently.


Built for Owners Who Want a Real Partner

EPIC Merchant Systems was founded by people who have worked in merchant services since 2003. We have seen every pricing model, every sales trick, and every shortcut used in this industry.

We built EPIC to be the opposite of that experience.

When you work with EPIC:

• You work with real people
• You know who is responsible for your account
• Your calls are returned
• Your questions are answered in plain English
• Your pricing is explained clearly

We believe education comes first. When business owners understand how payment processing actually works, they make better decisions and protect their margins.

Just as important, we stand by business owners as they grow.

That includes supporting new home-based FFLs as they get started, helping them accept payments for online sales through their own websites and marketplaces like GunBroker, and walking alongside them as their business evolves.

As those businesses grow into retail locations, ranges, or larger operations, we help adjust systems, pricing models, and equipment to match their new reality.

We do not penalize businesses for being early stage.
We do not impose artificial volume thresholds.
We do not tell owners that if they are not processing fifty thousand dollars a month they should go somewhere else.

We build relationships for the long haul, not just for the months that look good on a spreadsheet.


Personal Service Is Not a Buzzword Here

At EPIC, personal service is not marketing copy. It is operational policy.

We intentionally limit growth so we can serve our clients properly.
We do not outsource relationships.
We do not hide decision makers.

If something needs to be fixed, you talk to someone who can actually fix it.

That approach does not scale like a national processor.
And that is exactly why it works.


Growth Comes with Accountability

EPIC Merchant Systems is growing.

Growth means new systems, new programs, and new equipment.
It also means there will be times when things do not work perfectly.

We do not pretend otherwise.

When issues happen, we own them.
We do not deflect blame.
We do not hide behind policies.
We take responsibility and make it right.

Accountability is part of real service. Mistakes are inevitable in any growing company, but how they are handled is what matters. Our commitment is simple: if something breaks, we fix it, and we stand with our clients until it is resolved.


Transparency Over Gimmicks

Many providers sell based on price alone.

Low teaser rates.
Vague promises.
Complicated statements no one explains.

EPIC does not compete that way.

We focus on:

• Clear pricing models
• Honest explanations of costs
• Helping owners choose the right structure for how they operate
• Long term sustainability, not short-term wins

If you are shopping purely on rate, EPIC is probably not the right choice.


Who EPIC Is Best For

EPIC Merchant Systems works best with business owners who:

• Want a long-term relationship, not a transaction
• Value direct communication
• Care about understanding their numbers
• Want pricing that makes sense for how they sell
• Expect accountability

We proudly work with independent businesses across the country, including retailers, service providers, hospitality, professional offices, and specialty merchants.


Who EPIC Is Not For

To be clear, EPIC is not the right fit if you:

• Never want to talk to your payment provider
• Only care about the lowest advertised rate
• Prefer dealing with anonymous support teams
• Are comfortable not understanding how you are being charged

There is nothing wrong with those preferences.
They just are not ours.


Questions Business Owners Ask Before Choosing EPIC

Are you big enough to support my business long term?

Yes. EPIC Merchant Systems is growing steadily and intentionally. We invest in systems, technology, and people so we can support our clients for the long haul. We do not chase reckless growth. We grow with purpose, so service quality never gets sacrificed.

What happens when something goes wrong?

We own it. Period. No finger pointing. No excuses. No hiding behind policies. If an issue happens, we take responsibility and stay engaged until it is resolved. Accountability is non-negotiable at EPIC.

Will I be able to talk to the same people, or will I get bounced around?

You will know who you are working with. We believe relationships matter. You are not routed through endless phone trees or handed off to random departments. Access to real decision makers is part of our model.

Are you cheaper than the big processors?

Most of the time. EPIC does not compete on teaser rates or gimmicks. We compete on transparency, education, and long-term value. Business owners who understand their numbers usually find that clarity saves more money over time than chasing the lowest advertised rate.

Who is EPIC not a good fit for?

EPIC is not a good fit for businesses that want anonymity, never want to talk to their provider, or only care about headline pricing. If you want accountability, access, and straight answers, you are exactly who we serve.


Ready to Decide If EPIC Is the Right Fit?

If you are tired of excuses, runarounds, and corporate nonsense, it is time for something better. Reach out and see if EPIC is built for how you run your business.

Contact EPIC


About EPIC Merchant Systems

EPIC Merchant Systems is a veteran owned merchant services provider serving businesses nationwide. We specialize in transparent pricing models, personal service, and educating business owners so they can make informed decisions about how they accept payments.

If you want a payment partner who answers the phone, takes responsibility, and stands behind their word, EPIC may be the right fit for you.


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