For retailers, offering the right payment methods has always been a vital component of their enterprise. With more consumers wanting to buy on the move, ensuring your business has the right payment methods on offer is a commercial imperative that can’t be ignored.
There are so many payment options to choose from and selecting the one for your business is a matter you should approach carefully.Here James Frost, Worldpay UK’s chief marketing and product officer, shares advice on how business owners can find the perfect payment solution.
It’s important to start with your customers’ experience; how do they want to interact with your business? If you don’t know it’s worth asking, their responses will tell you how they want to shop and therefore help you decide what platform your business needs to adopt.
