Making Big Data Work for Small Business

The debate on whether or not to “become a data-driven company” is over. Today, businesses are fully invested in the importance of business intelligence (BI). According to a recent Deloitte report, more than 80 percent of businesses use analytics in their decision making processes, and 96 percent believe that analytics will become even more important to their organizations over the next three years.

Ultimately, it has become abundantly clear that in order to achieve success today, businesses must approach every decision by analyzing relevant data and considering the insights derived from that data to be the primary driver of the company’s direction. Drawing insights about target audience demographics, psychographics and buying behavior is imperative.

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