Amazon, Microsoft, Google. Is it possible to play in the same spaces these big names already occupy and still keep your company in it to win it?
Believe it or not, it is. The internet, big data and the gig economy have lowered the barriers to entry for new businesses, paving the way for small, niche firms that can compete with certain aspects of large brand-name businesses. The world is running on scrappy small businesses that find new ways to compete and succeed. How are small firms able to take on large brand names with seemingly infinite budgets? By being ready to pivot quickly and sticking to the following tenets: