Data is not a new conversation, yet small businesses still have many misconceptions about how data may be valuable to their business. In the past, only large brands could afford to implement data into their business efforts. Today, however, data is accessible to businesses of all sizes — including yours. Overlooking this new reality occurs far too often and for all the wrong reasons. With this in mind, it is imperative for small businesses to finally overcome the various misconceptions about data and their businesses.
Misconception No. 1: Human touch outweighs anything automated.
Entrepreneurs are a unique breed that deliver passion, excitement and cognitive abilities unlike many of their corporate peers when it comes to nurturing a business. The human touch that they offer is undoubtedly a significant aspect of what makes many entrepreneurs successful — yet this same human touch can potentially inhibit success if it is employed at the expense of data collection.