We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives.
Anyway, it’s a new year which means we can start to develop new digital marketing strategies to propel brands forward in the coming months.
Below are the top 10 trends that will define this year in digital marketing, according to Sean Mulrooney, CEO of NW3 Media:
Digital Advertising Trends
Last year was a big one for mobile, and there’s no doubt that we will see the same in 2017. In fact, Zenith predicts that in 2017, mobile advertising will finally reach the critical inflection point and surpass that of desktop.
The prevalence of handheld devices and the fact that desktop traffic is passing into oblivion clearly indicates that mobile is, in fact, the future. If you are not catering your content, ads, and website towards mobile users, then you are missing out on a massive opportunity. Don’t make a few technical tweaks here and there, but honestly examine your online experience to ensure that it’s integrated with a user’s lifestyle that is “on-the-go.”