How You Can Win the ‘David and Goliath’ Battle With Big Brands

Amazon, Microsoft, Google. Is it possible to play in the same spaces these big names already occupy and still keep your company in it to win it? Believe it or not, it is. The internet, big data and the gig economy have lowered the barriers to entry for new businesses, paving the way for small, niche firms that Read more about How You Can Win the ‘David and Goliath’ Battle With Big Brands[…]

Secrets Your Mentors Never Told You About Why Your Small Business Should Sponsor Events

Studies show that events and experiences improve how audiences feel about brands. They also give you a strong push when it comes to driving sales. Over 90% of consumers feel positive about brands after participating in an event. While around 85% will likely buy from you, the benefits of event sponsorship don’t end there. Why Sponsor an Read more about Secrets Your Mentors Never Told You About Why Your Small Business Should Sponsor Events[…]

Firearms are Prohibited Goods with Square Point of Sale

“Sales of (i) firearms, firearm parts or hardware, and ammunition; or (ii) weapons and other devices designed to cause physical injury” Source: SquareUp.com It seems like everyday I hear a merchant calling in and talk about Square. Now, if you are a business owner that is doing a trade show a few times a year, Square is Read more about Firearms are Prohibited Goods with Square Point of Sale[…]

How to pick a Point of Sale system that can boost sales and save time

For retailers, offering the right payment methods has always been a vital component of their enterprise. With more consumers wanting to buy on the move, ensuring your business has the right payment methods on offer is a commercial imperative that can’t be ignored.  There are so many payment options to choose from and selecting the Read more about How to pick a Point of Sale system that can boost sales and save time[…]

5 Misconceptions Small Business Owners Have About Big Data

Data is not a new conversation, yet small businesses still have many misconceptions about how data may be valuable to their business. In the past, only large brands could afford to implement data into their business efforts. Today, however, data is accessible to businesses of all sizes — including yours. Overlooking this new reality occurs far too often and for all the wrong reasons. Read more about 5 Misconceptions Small Business Owners Have About Big Data[…]

What small businesses need to know about Enterprise Resource Planning software

For many business managers who are making their first foray into researching ERP software, the subject can see daunting. Search the internet for “ERP software” and you’ll be inundated with dozens of pages of information and opinion; it’s a big subject and there is no shortage of commentators, experts and marketers, all vying for your Read more about What small businesses need to know about Enterprise Resource Planning software[…]

When to Sell with Facts and Figures, and When to Appeal to Emotions

When should salespeople sell with facts and figures, and when should we try to speak to the buyer’s emotional subconscious, instead? When do you talk to Mr. Intuitive, and when to Mr. Rational? I’d argue that too often, selling to Mr. Rational leads to analysis paralysis, especially for complex products or services. And yet many Read more about When to Sell with Facts and Figures, and When to Appeal to Emotions[…]

New tools to help brick-and-mortar stores fight back against online shopping

If you have been burned by long lines, limited choice and poor customer service in stores, you are likely doing more and more shopping online — a huge problem for brick-and-mortar retailers. Thanks to digital and mobile technology, consumers have come to expect a level of service — priority treatment for loyalty, for example — Read more about New tools to help brick-and-mortar stores fight back against online shopping[…]

What is Trello and How Can It Help Your Small Business?

What is Trello? It’s a collaboration tool that gives you a visual overview of what is being worked on, who is working on it, and how far they’ve gotten. The tool organizes your projects into boards, cards and lists. The platform is loosely inspired by the KanBan board system that was developed by Toyota as Read more about What is Trello and How Can It Help Your Small Business?[…]

10 Digital Advertising Trends Important to Small Business

We are now nearing the end of Q1 for 2017, and it’s safe to say that numerous advancements have occurred within the digital media world, both good and bad. The accelerated prominence of video has continued, and the mobile phone is still continuing to dominate our lives. Anyway, it’s a new year which means we Read more about 10 Digital Advertising Trends Important to Small Business[…]

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