Why Small Businesses Should Include Gift Cards In Their Marketing Strategy

Gift cards can be a simple way to increase sales, attract new customers and deepen relationships with existing ones. Here’s a look at how you can use gift cards as part of your marketing strategy. 1. Compete with national brands. The gift card market now accounts for more than $129 billion in consumer spending, according to insight Read more about Why Small Businesses Should Include Gift Cards In Their Marketing Strategy[…]

Top 10 Free Invoicing Software Solutions for Small Businesses

The last thing your small business needs is more expenses, especially for the ongoing work of invoicing accounts receivable. You want an easy-to-use invoicing solution that looks professional, works without a hitch and tracks your work securely. And you certainly don’t want to pay an arm and a leg for the service. The good news Read more about Top 10 Free Invoicing Software Solutions for Small Businesses[…]

How to Use Facebook Live for Your Small Business

Should you be using Facebook Live for your business? Is it worth your time and effort? According to Facebook (NASDAQ:FB), videos (live and otherwise) are viewed more than four billion times per day. And with Facebook giving priority to live videos in the news feed, you certainly may want to consider this service for getting Read more about How to Use Facebook Live for Your Small Business[…]

What is Zelle and why haven’t you heard of it?

As we approach the early 2017 launch date of Zelle, an inter-bank peer-to-peer payment system a la Paypal and Venmo, online banking customers remain unaware of the coming feature. It could be that banking is about to take a major and disruptive step toward digital, but how are digital transactors supposed to catch on to Read more about What is Zelle and why haven’t you heard of it?[…]

How to Continue Your Small Business Success After the Holidays

The holidays are an extremely profitable time of the year for businesses of all sizes. After all, they can account for 20-40 percent of a business’ yearly sales. But what about after the holidays? Budgets are tighter, consumers are exhausted and it can be hard to make the idea of shopping again appealing at all. Don’t let your marketing Read more about How to Continue Your Small Business Success After the Holidays[…]

Tiered, Interchange Plus, Subscription, Flat Rate, or No-Fee Merchant Services Account. What’s the difference?

When I first started in the “Merchant Services Industry” in 2003, the vast majority of business owners were set up on what is called a Tiered pricing model. At the time we were able to provide some merchants with an Interchange Plus program, but only a few business owners asked about it and even fewer Read more about Tiered, Interchange Plus, Subscription, Flat Rate, or No-Fee Merchant Services Account. What’s the difference?[…]

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