2017 Technology Trends for Small Business

What are the 2017 technology trends small and medium-sized businesses will need to adopt? While such businesses will be dealing with a continuation of long-standing trends in the IT world, technologies may emerge or mature rapidly this year. Some topics are not going away. Cybersecurity remains a perennial concern, but the nature of security is changing as Read more about 2017 Technology Trends for Small Business[…]

5 Big Trends and Tips for Social Media Marketing

In the last five years, social networks have acquired about 1 billion new users. Over one third of the world’s population is now accessible via social media, and companies have gone from being skeptical about social media marketing to seriously investing in it. In this social media dominated world, marketing is heavily reliant on technology, but that Read more about 5 Big Trends and Tips for Social Media Marketing[…]

Facebook’s Creative Shop: What Can It Do For Small Businesses (And Itself)?

Baked founder Matt Lewis never thought about hiring an ad agency to help boost holiday sales at his three bakeries in New York City, but he did want to run some kind of campaign this year to get people to preorder pies for Thanksgiving. A former ad man himself, Lewis thought he was capable of Read more about Facebook’s Creative Shop: What Can It Do For Small Businesses (And Itself)?[…]

4 Reasons Your Small Business Needs Content Marketing

Small businesses today are competing with a lot of noise.  Consumers are plowing through the clutter as they use DVRs to skip through commercials, install ad-blockers to browse the websites they love without ads interrupting, and customize what shows up in their social media news feeds. This makes it imperative to find ways to make Read more about 4 Reasons Your Small Business Needs Content Marketing[…]

New players look to dominate e-commerce in 2017

Competition among e-commerce platforms has been fierce historically, with a few names controlling the lion’s share of the market. However, new data gathered by SimilarTech signals a seismic shift in the pecking order of ecommerce platforms in 2017. Examining data across tens of millions of sites, SimilarTech’s research shows which e-commerce platforms are gaining steady traction and which Read more about New players look to dominate e-commerce in 2017[…]

SHOPIFY MERCHANTS CAN NOW ADD THE AMAZON SALES CHANNEL TO THEIR SHOPIFY ACCOUNT

Ottawa, Canada, 2017-Jan-10 — /EPR Retail News/ — Shopify Inc. (“Shopify”) (NYSE: SHOP, TSX: SHOP), the leading cloud­based, multi­channel commerce platform, announced that Shopify merchants selling in USD are able to add the Amazon sales channel to their Shopify account. This previously announced integration, which was made generally available in December, is designed to seamlessly connect Read more about SHOPIFY MERCHANTS CAN NOW ADD THE AMAZON SALES CHANNEL TO THEIR SHOPIFY ACCOUNT[…]

20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing

Surefire Social is rebranding and becoming Surefire Local, a marketing technology platform with a strong focus on hyperlocal marketing. In addition, the company has acquired Atlanta-based Promio to strengthen its offering. The company isn’t totally changing its direction though. Surefire Social already provided a number of different marketing services that could benefit local businesses, including those with Read more about 20 Things Your Business Still Doesn’t Get About Hyperlocal Marketing[…]

Small Business Lessons From Billion Dollar Brands

How does this relate to my small business? It’s tempting to look to successful brands for the answer and try to emulate them. After all, why reinvent the wheel? If these tactics are working for other companies, they should work for you too—right? Again, the mistake is looking at what these companies are doing nowand trying Read more about Small Business Lessons From Billion Dollar Brands[…]

Samsung Pay shows how rewards can boost adoption

In November, Samsung Pay launched Samsung Rewards, a wallet-specific loyalty program that rewards users proportionally for how often they spend on the wallet. At the Consumer Electronics Show (CES) this week, Samsung Pay executive Nana Murugesan announced that it’s seen meaningful gains in usage since launching Samsung Rewards, pointing to the impact that loyalty and Read more about Samsung Pay shows how rewards can boost adoption[…]

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