3 Bone-Crushing Internet Marketing Mistakes 99 Percent of Companies Make

Companies that invest in Internet marketing generally fall into two camps: those frustrated because their investment isn’t paying off, and those frustrated because they can’t tell. Companies address the frustration in a number of ways—changing agencies, changing strategies, tweaking this and tweaking that. However, the vast majority of organizations failing or floundering with Internet marketing Read more about 3 Bone-Crushing Internet Marketing Mistakes 99 Percent of Companies Make[…]

Inbound vs. Outbound Marketing – What’s Best for 2017?

You’ve heard the terms “inbound” and “outbound” marketing, but do you know the difference between the two? To develop an effective marketing strategy for 2017 and beyond, you should have a solid understanding of both. It boils down to what is best for your business. What’s the Difference? Outbound marketing is considered a more “classic Read more about Inbound vs. Outbound Marketing – What’s Best for 2017?[…]

Small Businesses Would Boost Sales with Better CRM Tech

Small business owners are missing out on the opportunity to boost sales by not embracing advanced technologies, including the cloud, artificial intelligence and new customer relationship management (CRM ) tech, according to several recent studies. They’re also making the mistake of believing such technologies are too complex or expensive for enterprises of their size. For Read more about Small Businesses Would Boost Sales with Better CRM Tech[…]

Just Like Superman, Your Business Website Should Wear An “S”

The number of cyber-attacks organizations come under every day is staggering – and growing every year. Attackers are always evolving and becoming more sophisticated. Yet they still rely on many of the same tactics they’ve been using for years to trick people into visiting fake web sites, or slip past companies’ security systems. The Certificate Read more about Just Like Superman, Your Business Website Should Wear An “S”[…]

10 Small Business Website Errors That Drive Customers Away

Visitors seldom leave a small business website with a neutral impression. For most prospects, your small business is an unknown quantity, so their first impression of your company will either make them more comfortable doing business with you or less comfortable. For this reason, you want their first experience with your website to inspire them to contact Read more about 10 Small Business Website Errors That Drive Customers Away[…]

14 Things the Marine Corps Taught Me About Running a Business

Running your own business is a lot less like the romanticized portrayal we see in movies and television and a lot more like herding kittens through a burning diesel plant. Unlike every business commercial I’ve ever seen on TV, most entrepreneurs don’t wake up refreshed at the crack of dawn, stroll into a glamorous office with a Read more about 14 Things the Marine Corps Taught Me About Running a Business[…]

Five Ways To Deliver Proactive Customer Service

One of the most effective ways to create customer confidence is to practice proactive customer service. The short description of proactive service is doing something for your customers before they know they need it. For example, the server at the restaurant who refills your water glass before you have to ask. Or the customer service Read more about Five Ways To Deliver Proactive Customer Service[…]

Small Business Marketing: Building a Strong Identity Across Channels, Both Online and Offline

The first step of starting a small business involves establishing a consistent brand identity. Scott Bowen, VP & GM of Vistaprint Digital explains how the right marketing mix can help small businesses effectively reach customers across digital and physical channels Small business owners today—especially micro businesses with fewer than 10 employees—juggle countless responsibilities, many of which extend Read more about Small Business Marketing: Building a Strong Identity Across Channels, Both Online and Offline[…]

First Data debuts contactless card reader that accepts mag stripe, EMV, and NFC payments

Global payment technology company First Data announced on Monday that it has launched what it describes as the “first fully integrated Bluetooth payment card reader.” With its very own contactless reader, the Clover point-of-sale system will now have a single device from which participating merchants can accept payments through card swipes, EMV, and NFC transactions — Read more about First Data debuts contactless card reader that accepts mag stripe, EMV, and NFC payments[…]

Learn by Example: 5 Super Successful Small Business Marketing Campaigns

Anyone familiar with the story of David and Goliath knows David didn’t need to be big to win the battle; the creative thought he put into the battle is what did it for him. Well, that and luck. Small business owners who lack deep pockets are forced to rely mostly on the strength of their Read more about Learn by Example: 5 Super Successful Small Business Marketing Campaigns[…]

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