Overcoming the biggest small business online marketing challenges

For many small business owners, marketing is often treated like an unwanted pet – you know you’ve got to take care of it but it’s not quite up there on the list of priorities. In recent years, online marketing has become an increasingly popular and effective tool for businesses to grow, engage and retain customer Read more about Overcoming the biggest small business online marketing challenges[…]

Best The Competition With A Compelling Value Proposition

A compelling, meaningful and relevant value proposition enables you to increase the quantity and quality of prospective opportunities, gain market share in your targeted segments, and charge a premium price. Conversely, poor positioning contributes to long sales cycles, low close rates, customer confusion, channel indifference, and sales organization discord. It’s nearly impossible to survive or Read more about Best The Competition With A Compelling Value Proposition[…]

Google’s New Feature May Drive Customers Away And Other Small Business Tech News This Week

Here are five things in technology that happened this past week and how they affect your business. Did you miss them? 1 – Google’s new feature may be a problem for bars and restaurants. The new tool, which will be included in both Search and Maps, will alert users as to how crowded your bar Read more about Google’s New Feature May Drive Customers Away And Other Small Business Tech News This Week[…]

Facebook Says This New Feature Will Help Small Businesses

Businesses can now link their Facebook, Messenger, and Instagram accounts. Facebook is trying to make it easier for small businesses to keep track of their customers online. The social network said Tuesday that businesses can now link up their Facebook FB -0.31% , Messenger, and Instagram accounts together so that they can more easily follow Read more about Facebook Says This New Feature Will Help Small Businesses[…]

Today’s Customers Demand Customer Service On Their Terms

  Customers are more demanding than ever. They have more power than they used to. They are smarter and have higher expectations than ever before. After all, we taught them! The great brands of the world have boasted, and deservedly so, about their excellent service. And, they have the awards to prove it. They have Read more about Today’s Customers Demand Customer Service On Their Terms[…]

3 Ideas to Steal for Your Small Business Saturday Marketing

The holidays will be here before you know it, and consumers are preparing to kick off the season by participating in early morning shopping sprees and fighting off turkey-induced comas. While major retail chains see large spikes in revenue with Black Friday and Cyber Monday, they now have to share the weekend spotlight with local Read more about 3 Ideas to Steal for Your Small Business Saturday Marketing[…]

Businesses is Important to Them During the Holidays

Navigating the holiday season can be difficult for local businesses, especially when you’re not sure what shoppers are looking for or which businesses they’re frequenting. Last month, we asked our readers about their holiday shopping habits, including what’s most important to them as they do their shopping and what types of businesses they support during Read more about Businesses is Important to Them During the Holidays[…]

5 Digital Marketing Strategies To Help Your Small Business Generate A Higher ROI This 2017

As an entrepreneur, you know that it takes more than an attractive and website to gain new customers, turn them to repeat customers (and increase your ROI in the process). Since more and more consumers go online to find and buy the products they need, it becomes increasingly important for you to up your digital marketing Read more about 5 Digital Marketing Strategies To Help Your Small Business Generate A Higher ROI This 2017[…]