American Express Rewards Cardholders Who ‘Shop Small’

American Express has introduced a new offer to encourage cardholders to shop at small businesses this holiday season. It’s called “Shop Small for 2X Rewards” and entails double rewards points for purchases made at qualifying small businesses now through Dec. 31. This offer is part of American Express’ Small Business Saturday campaign. American Express created Read more about American Express Rewards Cardholders Who ‘Shop Small’[…]

8 Mobile Marketing Tips for Small Business

Mobile marketing is different than other methods of marketing because it lets businesses get directly in front of customers on devices they use all the time – tablets and smartphones. From mobile check-ins to text messages, to emails and social media, mobile marketing may help small businesses boost sales when they send coupons or offer Read more about 8 Mobile Marketing Tips for Small Business[…]

4 Ways Small Businesses Can Do Advertising Right

Advertising can bring you quick success. That’s the reason it’s still in vogue and will continue to be so. Small businesses need to shrug off the preconceived notion that advertising is uber-expensive. It’s not always expensive; getting started with Facebook ads costs only $50. Cost is not a legitimate concern because to fully harness the Read more about 4 Ways Small Businesses Can Do Advertising Right[…]

The restaurant table(t) is getting crowded

Square opened its point-of-sale platform to competitors. There are rumors that IBM will buy Revel. For anyone following the changes in payments and the restaurant industry, these are interesting strategic moves. Many of us have tried new services, like online food ordering, subscription meals and signing with your finger on a tablet-based point-of-sale system; but the reality is that Read more about The restaurant table(t) is getting crowded[…]

5 Ways Small Businesses can Benefit from Blogging

Startups prefer online promotion over offline promotion because the former is cost-effective and yet often has shown definite results. Because blogging is the default window leading to online promotion, more and more brands are getting into it these days. For a small business on a shoestring budget, investing time and resources in blogging is a Read more about 5 Ways Small Businesses can Benefit from Blogging[…]

5 Tips to Better Customer Interaction on Social Media

Every business is dependent on its customer base for survival. The stronger the relationship is between the business and the consumer; the better positioned the business is to effectively sell. It’s not always about the amount of money a business invests in marketing campaigns or even how well-known the brand is that determines its success, Read more about 5 Tips to Better Customer Interaction on Social Media[…]

4 Steps to Marketing Your Business Using Facebook Live

Facebook (NASDAQ:FB) is constantly rolling out new features and updates, many which enhance user experience while also facilitating advertising and e-commerce activity. As the platform continues to enhance the intersection of recreational communication and business interactions, the latest available features provide outlets for improved communication and challenges in creativity for the 50 million-ish active businesses Read more about 4 Steps to Marketing Your Business Using Facebook Live[…]

Is There Life After a Liquor License?

Two years ago, Chef Andrew Kochan reached a crossroads. Along with his Marigold Kitchen colleague, Chef Tim Lanza, Kochan had the opportunity to purchase the 70-year-old Philadelphia establishment. In itself, that was a simple decision. The Marigold Kitchen had emerged as a culinary treasure in the City of Brotherly Love, termed a “venerable dining room” Read more about Is There Life After a Liquor License?[…]

The Dos and Don’ts of Mobile Retail Marketing

With the proliferation of smartphones among consumers, retailers have an opportunity to reach customers in thoughtful and engaging ways that could help influence the decision-making process when it comes to making a purchase. From location-based targeting where a retailer sends a message to a customer’s phone as they walk past the store entrance, to beacons Read more about The Dos and Don’ts of Mobile Retail Marketing[…]

3 Ways Jiu Jitsu Helps Your Child Beyond Self-Defense – At home, school, soccer practice and wherever they go – especially when you are not around!

  I went to a Martial Arts conference not long ago and one of the leaders of our Industry, Mr John Cokinos, put me on the spot at a round-table style discussion by asking me: “Ricardo, when it comes to your children what is most important to you?” My answer was that I wish to Read more about 3 Ways Jiu Jitsu Helps Your Child Beyond Self-Defense – At home, school, soccer practice and wherever they go – especially when you are not around![…]

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