Americans Are Set To Spend $27 Billion On Back-To-School Shopping This Year

As the sun sets on another summer, American children are dusting off their school bags and getting everything ready for the start of the new school year. However, as the schools prepare to open their doors again, parents will also have to open their wallets. According to the National Retail Federation (NRF), average back-to-school spending Read more about Americans Are Set To Spend $27 Billion On Back-To-School Shopping This Year[…]

Negative online review make you want to scream?

You can protect and even enhance your business’s reputation by responding to bad reviews the right way Online reviews and ratings are becoming increasingly important in customers’ decision-making. Fully 90% of customers say their buying decisions are influenced by online reviews—and 86% won’t buy from a business with negative reviews. Since online reviews also affect Read more about Negative online review make you want to scream?[…]

Where We Spend Is Upending Traditional Retail

U.S. retail sales barely budged in July according to data released Friday, capping a week of tepid earnings results from department stores and underlining a seismic shift in consumer spending. Americans are still splashing out, but they are splurging less on goods such as apparel and electronics and more on entertainment, travel and health care. Read more about Where We Spend Is Upending Traditional Retail[…]

Small Businesses Cut Credit Cards Off at the Knees, Turning to Mobile Payments Instead

This is likely the last thing the credit card companies ever wanted to hear, but the move to Europay / Mastercard / Visa (EMV) standards is actively backfiring at the small business level. Small retailers, as it turns out, are increasingly turning away from EMV and turning instead to mobile payments systems to handle customer Read more about Small Businesses Cut Credit Cards Off at the Knees, Turning to Mobile Payments Instead[…]

4 Ways to Create a Marketing Strategy for Your Small Business

As a former CMO, I often consult with small business owners and startup founders regarding their marketing strategies. Usually these conversations start with the question, “Do I really need to invest in marketing?” It’s a valid query; startups are often short-staffed and have a laundry list of important tasks. The short answer, however? Yes! It Read more about 4 Ways to Create a Marketing Strategy for Your Small Business[…]

First Data Launches Clover Online Store, An All-In-One eCommerce Solution

For many people, their first interaction with a company is a virtual connection. That first impression – typically in the form of a website – says a lot about a business and must convey professionalism, competence, and security. Small business owners understand the importance of an online presence, but the thought of building and maintaining Read more about First Data Launches Clover Online Store, An All-In-One eCommerce Solution[…]

5 ways for your dental practice to improve the patient experience through payment methods

Patients expect the latest technology in many venues, including the dental office. Has your practice considered adopting more secure checkout and payment methods? Patients will appreciate your efforts, and they’ll feel more secure when making payments to your practice. You can improve the customer experience in your dental practice by extending patient care through to Read more about 5 ways for your dental practice to improve the patient experience through payment methods[…]

Choosing A Restaurant POS System: Features To Consider

Selecting a POS system for your restaurant can be one of the most important operational decisions you will make. There are literally hundreds of different POS systems to choose from.  While all systems try to serve the same basic purpose when it comes down to functionality, reliability, performance, and capability, no two systems are alike.  Read more about Choosing A Restaurant POS System: Features To Consider[…]

5 Common Blunders Small Businesses Make When Selling Online and How to Avoid Them

Making sales and bringing in revenue is the goal of any business large or small. If you’re a merchant selling online, this means accepting credit cards and/or alternative forms of digital payment. And while that may sound simple, there are many aspects of online payment processing, that if not optimized properly, can really eat into Read more about 5 Common Blunders Small Businesses Make When Selling Online and How to Avoid Them[…]

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